UNITED NATIONS INITIATIVE

World Water Day 2010 activities will aim to communicate messages on water quality, ecosystems and human well-being.

The United Nations Environment Programme (UNEP) is coordinating the organization of the World Water Day 2010 campaign on behalf of UN-Water and in collaboration with FAO, UNDP, UNECE, UNICEF, UNESCO, UN-Habitat, WHO, and the UN-Water Decade Programme on Advocacy and Communication as well as with partner organizations such as International Water Association, World Wide Fund for Nature and World Water Council.

UN-Water is dedicating World Water Day 2010 to the theme of water quality, reflecting its importance alongside quantity of the resource in water management.

The World Water Day 2010 and its campaign is envisaged to: Raise awareness about sustaining healthy ecosystems and human well-being through addressing the increasing water quality challenges in water management and Raise the profile of water quality by encouraging governments, organizations, communities, and individuals around the world to actively engage in proactively addressing water quality e.g. in pollution prevention, clean up and restoration.